De uitdaging
Expanding the number of customers
The company has a very specific target group, this has its advantages and disadvantages. They already have some experience with Offline marketing, but this strategy has not led to new customers. Based on an exploratory meeting, we mapped out the target group, but also looked at the lessons the company has learned with offline marketing.
De oplossing
A phased, and data-driven Google Ads strategy for lead generation
Together with our client, we looked at the current customer acquisition strategy and set goals for the renewed recruitment strategy based on the keyword analysis. The approach is a phased strategy in which the focuses are different for each phase. In the first instance, it is important that we receive information and therefore collect data. Based on that data, we can make choices as a follow-up approach for the campaign, in which a smart, data-driven strategy has been chosen. Throughout the entire process, but especially in the beginning, it is very important that there is close contact and clear communication.